Custom Wit Brand Profile

In the studio of Custom Wit, you’ll always find a few faded photos: a golden retriever snuggling at a girl’s feet, its ears brushing her hands as it nuzzles close; the girl holding a paintbrush, sketching the dog’s running figure on a canvas, with sunlight streaming through the window, stretching the shadows of the pair long across the floor. That girl in the photos is the founder of Custom Wit — a dream chaser who turned her love for dogs into a meaningful career.​

It was the summer of 2021, and the founder’s golden retriever, “BIBI” , had just turned 5. One day, she scrolled through thousands of photos of BIBI on her phone: shots of him sticking out his tongue, grinning proudly after learning to shake hands for the first time; moments of him dashing toward her, soaking wet from the rain but still clinging to his toy; and tender scenes of him curling up in her arms when he was sick, his eyes filled with dependence and vulnerability. These fragmented images were the warmest light in her life, yet the frustration of a full phone storage and the fear of forgetting these moments made a thought suddenly strike her: “I want to turn these fleeting seconds into something tangible, something I can hold onto.”​

She began searching everywhere for a way to turn BIBI’s photos into a unique keepsake. She considered custom figurines but felt they lacked a sense of daily warmth; she tried printing his face on a T-shirt, only to worry the design would fade after a few washes. It wasn’t until she saw a hand-painted pet portrait — its brushstrokes capturing the delicate details of a furry friend with such care — that she realized: A true memento isn’t just a copy of an image; it’s a frozen moment of emotion. Unfortunately, most pet custom products on the market back then were either rigid in design or shoddy in quality. None of them felt worthy of holding the deep affection she had for BIBI.​

“If I can’t find it, I’ll make it myself.” This thought took root in her heart and grew rapidly. She quit her stable job and threw herself into learning everything about the custom industry: researching printing techniques, selecting eco-friendly materials, practicing hand-painting skills, and refining design details — every step driven by her devotion to “pets like BIBI.” To ensure pet portraits on products were vivid and true to life, she compared over a dozen printing machines before choosing a top-tier one that could replicate even the finest fur textures and retain colors without fading. To guarantee materials were safe and durable, she brought samples home for BIBI to “test personally” — only when she confirmed they were chew-resistant and odor-free would she finalize the materials.​

In the beginning, Custom Wit was just a small studio focused on custom pet paintings. Their first customer was an aunt who had lost her dog. Clutching old photos, she choked up and said, “He was with me for 12 years, like family. I just want to keep his memory alive.” The founder took this heartfelt request to heart and spent three days carefully sketching every detail — from the tear stain at the corner of the dog’s eye to the unique markings on his paws — pouring understanding and empathy into every stroke. When the aunt received the painting, she traced the dog’s image with trembling hands, tears welling up in her eyes: “Thank you. It feels like he’s still here with me.”​

Those words became the founding mission that guided Custom Wit forward. She soon realized there were countless others longing to preserve moments with their furry companions: someone wanted their dog’s face printed on a phone case to keep them close wherever they went; another hoped for a custom pillow that felt like hugging their curled-up pet; some even wanted office supplies adorned with their pet’s pattern, so they could catch a glimpse of comfort during work breaks. So she expanded her product range, moving beyond pet paintings to include pet accessories, home goods, and office supplies. Every product was designed around “emotional customization”: phone cases used shockproof, wear-resistant soft silicone — perfect for owners who loved taking their pets out; pillows were made of skin-friendly, breathable cotton-linen fabric to mimic the soft feel of hugging a furry friend; even the printing ink was carefully selected to be non-toxic and eco-friendly, so there was no need to worry if a pet accidentally licked it.​

Today, Custom Wit has grown far beyond that small initial studio, but the founder’s love for pets and commitment to quality have never changed. BIBI’s photos and custom products still adorn the studio. Before developing any new product, she first has BIBI “test” it; she listens carefully to the story behind every order — whether it’s a young person eager to record the joy of welcoming a new pet, an office worker wanting to carry their pet’s image to ease work stress, or an elder hoping to hold onto memories of a pet who stayed by their side for years.​

“What we create is never just a custom product,” the founder often says. “It’s a carrier of love and memories, frozen in time.” From initially wanting to preserve moments with BIBI to now being an “emotional recorder” for thousands of pet owners, Custom Wit has always believed: every moment with a furry friend is worth cherishing, and the true meaning of customization is to let these warm memories transcend time and stay with us always.​

Now, when you step into the world of Custom Wit, what you see isn’t just custom products printed with pet images — it’s the deep affection woven into every stitch, every brushstroke, and every detail. It’s the pure love between humans and their furry companions, a warmth that time can never fade. And it’s the original mission Custom Wit holds dear: Using customization as a bridge, to gently preserve every exclusive moment shared with our furry friends.

We promise to provide high-quality end-to-end service, with customer needs at the core throughout the entire process—from customization consultation to after-sales support. When you choose Custom Wit, you receive not only an exclusive customized product but also the sincerity and guarantee of a carefully managed enterprise.

• Craftsmanship in Customization: Founded in 2021, we dedicate ourselves to creating every exclusive and high-quality customized product.
• Full-Category Customization Coverage: Covering multiple categories such as pet accessories, home goods, and office supplies to meet diverse customization needs.
• Strict Quality Control: Adopting top-tier printing equipment and high-quality raw materials; only products that pass our in-house trial are launched to the market.
• Exclusive Commemorative Carrier: Freezing precious moments like weddings and family gatherings to create one-of-a-kind commemorative gifts.
• Thoughtful End-to-End Service: Providing all-round support from consultation to after-sales service; our enterprise wholeheartedly ensures a satisfying experience for every customer.